Email White Papers

Featured White Papers

New School Marketing : The cross-channel lifecycle marketing approach
Because consumers have changed. Today, they fast forward through TV commercials. They’ve put down the newspaper. They junk unsolicited email. Because they have new opti..
StrongMail: The Right-Time Email Marketing Handbook
Evolve Your Programs to Boost Subscriber Engagement and Customer Retention..
StormPost: Your Customers Are Using SMS—Are You?
A Comprehensive Guide to Understanding and Utilizing SMS to Effectively Engage Your Customersrn..

Making Sense of Email Metrics
The goals of an email marketing program can vary widely from organization to organization. To effectively measure those goals, marketers must first establish what ..
SubscriberMail: Levels of the Email Inbox
How to increase recipient engagement from the point of delivery to conversion...
New School Marketing : The cross-channel lifecycle marketing approach
Because consumers have changed. Today, they fast forward through TV commercials. They’ve put down the newspaper. They junk unsolicited email. Because they have new opti..
SubscriberMail: The Strategic Checklist for Email Success
The blueprint for successful email marketing lies in developing, reviewing and refining a comprehensive strategy. ..
Integrating Social Media & Email
Presentation slides from Association of Strategic Marketing audio conference on April 15, 2011..
StrongMail: The Right-Time Email Marketing Handbook
Evolve Your Programs to Boost Subscriber Engagement and Customer Retention..
StormPost: Your Customers Are Using SMS—Are You?
A Comprehensive Guide to Understanding and Utilizing SMS to Effectively Engage Your Customersrn..