New School Marketing : The cross-channel lifecycle marketing approach

Today, they fast forward through TV commercials. They’ve put down the newspaper. They junk unsolicited email. Because they have new options that better fit their digital lifestyle. They can choose which marketing messages they receive, when, where, and from whom. They prefer marketers who talk with them, not at them. New School marketers deliver what today’s consumers want: relevant interactive communication across the new power channels: email, mobile, social, and the web.