StrongMail: The Right-Time Email Marketing Handbook

Smart email marketers know that delivering a relevant message or offer at exactly the right time will significantly boost engagement and conversions. According to Gartner, marketers can expect a 600% lift in performance over outbound campaigns by leveraging event-triggered tactics and innovative brands like Travelocity, Zappos and IHG are already seeing between 5X and 15X lifts in performance from their right-time email marketing programs. These statistics are too compelling to ignore. This new whitepaper will provide you with step-by-step instructions on how to make right-time email marketing a reality in your organization, including the strategies, processes and technology needed to significantly impact your bottom line.

Key things you will learn:

• Proven tactics for automating email streams
• How to develop effective right-time contact strategies
• Tips for implementing, testing and optimizing campaigns
• Case studies of successful right-time email marketing initiatives