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Helping a Global Bank Tame Cross-Channel Messaging   * featured *    new 

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Vendor: Brick Street
Helping a Global Bank Tame Cross-Channel Messaging

Summary: Learn how a top five global bank overcame significant challenges in communicating with its customers.

By changing its messaging solution from a variety of in-house and vendor solutions to a single multichannel platform, the financial institution was better able to utilize its existing communication channels, deliver consistent messages and increase its overall campaign effectiveness resulting in $199 million dollars in receivables from three different business units.

Last Update: December 17, 2013

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