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Average Rating based on 1 Review
Relevant  3.00/5  (3.00)
Value  3.00/5  (3.00)
Distinctive  2.00/5  (2.00)
Credible  3.00/5  (3.00)
Insight  3.00/5  (3.00)
Solutions  4.00/5  (4.00)
Recommend To Friend  3.00/5  (3.00)
Overall  4.00/5  (4.00)

Compared to averages for similar items
Relevant  4.33/5  (4.33)
Value  4.33/5  (4.33)
Distinctive  4.00/5  (4.00)
Credible  4.33/5  (4.33)
Insight  4.33/5  (4.33)
Solutions  4.67/5  (4.67)
Recommend To Friend  4.33/5  (4.33)
Overall  4.67/5  (4.67)

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Ensuring Marketing Delivers Sustainable Results

Vendor: Acxiom
Ensuring Marketing Delivers Sustainable Results

For many businesses, the digital world seems like an oasis in the desert. As traditional marketing wells dry up, online marketing directors are expected to save their businesses during the economic drought. What once were boutique groups focused on email or search marketing are now teams managing the full gamut of online options, including mobile marketing and social media.

Last Update: August 26, 2013
Displaying Reviews: 1 - 1
(Review ID: 49)
9 of 9 people found the following review helpful:
Seeing the whole picture helps you gain insight on how to improve response, October 11, 2012
Reviewer: Anonymous
Written: 2 Reviews
Anonymous saw things this way
Relevant   3.00/5  (3)
Value   3.00/5  (3)
Distinctive   2.00/5  (2)
Credible   3.00/5  (3)
Insight   3.00/5  (3)
Solutions   4.00/5  (4)
Recommend To Friend   3.00/5  (3)
Overall   4.00/5  (4)

Pros: Translates the big pictures from multiple channels into millions of dollars in value
Cons: Not real specific in the case study as to which consumer behaviors they measured to improve response

This white paper shows how having a digital marketing service provider can help companies get the whole picture about their consumer. Working in higher education, we have multiple systems across colleges and units. This whitepaper provides the proof to show that having a managed service provider could benefit us by tying in together all marketing channels university-wide. Our current alumni & donor system is focused on users and technology rather than focused on our customers - our alumni and donors. Any university system or company could benefit from reviewing this white paper to help them understand their customers better which in turn translates into millions of dollars in value, which sustains the company long term.
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