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Email acquisition and engagement tactics

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Vendor: Experian Marketing Services
Email acquisition and engagement tactics

To provide deeper industry insight and help marketers better understand how leading brands are using specific email marketing tactics, we surveyed email marketers across eight verticals about their email-marketing initiatives, including their strategies for subscriber acquisition and engagement, including point of sale, mobile and social marketing, testing and creative design.

Key insights in this study include:

- Marketers are seeing strong survey completion rates, regardless of offer - Email is still a strong performer as a generator of both Website traffic and revenue - Email marketers are testing subject lines and creative more than any other factors - 52% of marketers have used animated gifs in their email campaigns - 78% of brands use sales associates to collect email addresses - 44 % of total opens occur on mobile devices

Last Update: December 17, 2013

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